The group started its bussiness in year 1978 with the name Orient providing photographic services, color labs division, wholesales and achieved the confidence of its clients; this resulted into launch of another company handling imports with the title of M/S. Yasar Enterprises having office at lahore. The group further enhanced the operation and provided photoghaphic/photo-optic items. At this time M/S. Elmo Co. LTD. Japan gave sole import rights, which are sustained as of today.

In the second phase the group entered into the facility of imported office automation goods. In 1992 the chief executive came into a direct contact with M/S. Mitsubishi Corp. Japan Kyocera Corp. Japan, Osram GMBH. Germany, LPL Shoji K.K. Co., Japan, Sanyo Energy Co. Japan etc. and under this leadership many leading brands were negotiated, imported, marketed in Pakistan and proved to be the most successful up coming enterprise.